A worldwide ride sharing platform
UX research consultant
2018
With loyal customers taking rides every day, Uber decided it was about time to reward them. They did this by creating a rewards system that would bring unique benefits to their users for every dollar spent.
As part of an international UX Research team, I worked in conjunction with five other individuals accross the United States and the UK. We performed a variety of usability and stress tests on the newly formed Uber Rewards software, ensuring that the program would launch without a hitch!
To complete testing on the many features and benefits being built for the program, I used the following methods.
I conducted tests on features as they were developed and released into the Beta App. I looked out for known potenital issues, such as failed geofences or missing discounts, as well as any unforeseen bugs.
For each feature tested, it would have to be replicated on seven different devices to ensure that all phones — old or new, iPhone or Android — would perform as designed.
Using the app as a Rider was essential to the testing process. During this time, I had the unique opportunity to hear the concerns of Drivers, which ranged from safety concerns to usability issues with the Driver's app.
After months of hard work and collaboration, the development and testing phase came to a close. We successfully launched the Uber Rewards program, keeping up with competing businesses like Lyft.
Working as part of an international team made communication essential. We all had to be performing the same set of tests each day based on development work that had been completed the previous day. It was essentail that we all had an understanding of newly released features and that we synced on what failed at the end of each day.